10 Tips to Ensure Your Emails Resonate in the Inbox

Posted by: admin in Email Marketing

An email marketer should have one goal in mind: capturing readers’ attention so they respond to the email’s call to action. Many companies, however, instead send out massive amounts of impersonal, irrelevant emails that come across as spam and don’t engage recipients. All too often, marketers cast a wide net and simply hope their customers […] Read more


Email Subject Lines That Sell

Posted by: admin in Email Marketing

Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action? To find out, Phrasee examined the performance of more than 700 million emails sent by retail and e-commerce brands earlier this year, primarily from companies based in the United States and the United Kingdom. The researchers isolated the impact of specific elements […] Read more


Don’t Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications

Posted by: admin in Email Marketing

In the crowded consumer inbox, everything is at a premium—especially the recipient’s time. Consumers are doing a cost-benefit analysis on a minute-by-minute basis—even if they don’t know it. They’re weighing the pros and cons of their routes home from work. They’re debating whether to pay the extra shipping to get that online order in a […] Read more

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Posted by: admin in Uncategorized

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